The Ultimate SaaS Onboarding Flow With Ajay Goel
October 27, 2020
In this episode, Tom is joined by the Founder and CEO of GMass: a sweet Gmail plugin that adds super powers to your inbox. Tom moved through this onboarding process when he was trying out the tool and HAD to bring Ajay on to break down why he did it... and the impact it is having on growth.
AJ had a problem.
People were signing up for his Gmail SaaS product: GMass, but a big segment of them didn’t know what to do.
The hard part had been done… he had convinced people to invest their time and money into his tool. They just got lost after sign up.
So what did he do?
Built what I believe to be one of the smoothest onboarding flows in the history of SaaS.
He takes the users through the process of building a mail merge in their Gmail inbox… and then actually sends it to test email addresses.
His users now understand what they need to do AND more importantly, have the belief that they can do it (as they were just guided through the process).
They can also now see the value of the tool as the evidence is left right there in their inbox.
I first wrote about this here approximately a year ago… and just had to bring Ajay on to the show to learn more about:
- Why he built this flow
- The impact this flow had
- How GMass has grown to over $130k MRR
Anyway… thanks for reading/listening and as always, if you can leave a review for the podcast on Apple I will get you and your business a shout out on the show!
Originally published here.
Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
Check out our five most downloaded episodes:
- How To Start A Movement with David Heinemeier Hansson of 37signals
- Chris Walker Rants On Dark Social, Creating Demand & Company Building
- CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
- OLD WAY/NEW WAY with Adam Robinson of Retention.com
- Nathan Latka Shares His “King-Maker Strategy"
Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.