In this episode of Confessions of a B2B Marketer, I jumped on The Giraffe Social Media Podcast hosted by Chloe Belchamber. Chloe and I explain how businesses can repurpose podcast content to create engaging social media content, the benefits of podcasting for B2B companies, offer tips on repurposing content based on objectives, and provides out-of-the-box content ideas. I also address the value of capturing video, and the evergreen nature of repurposed podcast content, and identify social media platforms where podcasting thrives. I conclude with recommendations for making podcasting as smooth as possible.