In this episode of Confessions of a B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs. Chris rants on, dark social = word of mouth, automated > self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.