Chris Walker Rants On Dark Social, Creating Demand & Company Building
November 17, 2022
In this episode of Confessions of a B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs.
Chris rants on, dark social = word of mouth, automated > self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.
- Follow Chris on LinkedIn
- Refine Labs | Revenue R&D Laboratory
- Revenue Vitals Podcast
- Check out our awesome sponsor Ahrefs Webmaster Tools
Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
Check out our five most downloaded episodes:
- How To Start A Movement with David Heinemeier Hansson of 37signals
- Chris Walker Rants On Dark Social, Creating Demand & Company Building
- CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
- OLD WAY/NEW WAY with Adam Robinson of Retention.com
- Nathan Latka Shares His “King-Maker Strategy"
Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
This episode has two great sponsors to tell you about.
Guest submissions here: fame.so/cbe-guest
This episode has two great sponsors to tell you about.
First, this episode is sponsored by Mailtrap, the email delivery platform for product companies that send at a huge scale. Mailtrap helps you get high deliverability rates, and you can access growth-focused features and the best analytics in the industry. As a listener, you get 20% off all plans. Just use the promo code B2BENTREPRENEUR.
👉 https://l.rw.rw/b2b_entrepreneur_10
👉 https://l.rw.rw/b2b_entrepreneur_10
And a big thanks to our newest sponsor, Gearheart. They are an AI powered product development studio. They work with founders to launch new B2B SaaS products and overcome technical problems at scale. Right now, you can get a free strategy session and 20% off validation, discovery, and prototyping services. This offer runs through September.