In this episode of Confessions of a B2B Entrepreneur, Adam Robinson, host of the UnF*ck My Startup, CEO of Retention.com & RB2B, and Pete Crowley, Head of Growth at RB2B, interview LinkedIn virality expert Tom Hunt, who shares his 7-step formula for achieving significant engagement on the platform (300,000+ likes and 175 million views), providing actionable advice on crafting compelling hooks, choosing effective visuals, and leveraging simplicity in writing, as well as strategies for driving business growth by engineering comments and avoiding the pitfalls of long paragraphs.