Confessions of a B2B Entrepreneur
August 17, 2023
Russel Brunson started ClickFunnels in 2014 after spending 10 years selling online marketing courses. By 2018, their ARR was $66m... With $0 outside funding. How? This episode of Confessions of a B2B Marketer explains 🤓
What did we learn?

  1. Build a personal brand and audience as you move through your career.
  2. How can you show the world that your software works?
  3. How can you incorporate education into your customer acquisition process?
  4. Is there a low risk, high value offer you can make to your prospects in order to convert them into customers sooner?
  5. How can you best incentivise your partners and affiliates?
  6. Who is the face of your business and how can you build their profile?
  7. What else can you offer users that may end up churning, including an option to pause their account but keep their data for a fraction of the cost?
  8. Which of the above strategies can you use to build a universe around your SaaS?
  9. Once you have dominated your initial market, which adjacent products are your customers paying for?
  10. How can you bring in your customers and partners along with your story?