ClickFunnels
Confessions of a B2B Entrepreneur
ClickFunnels
August 17, 2023
Russel Brunson started ClickFunnels in 2014 after spending 10 years selling online marketing courses. By 2018, their ARR was $66m... With $0 outside funding. How? This episode of Confessions of a B2B Marketer explains 🤓
What did we learn?

  1. Build a personal brand and audience as you move through your career.
  2. How can you show the world that your software works?
  3. How can you incorporate education into your customer acquisition process?
  4. Is there a low risk, high value offer you can make to your prospects in order to convert them into customers sooner?
  5. How can you best incentivise your partners and affiliates?
  6. Who is the face of your business and how can you build their profile?
  7. What else can you offer users that may end up churning, including an option to pause their account but keep their data for a fraction of the cost?
  8. Which of the above strategies can you use to build a universe around your SaaS?
  9. Once you have dominated your initial market, which adjacent products are your customers paying for?
  10. How can you bring in your customers and partners along with your story?


Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so

Check out our five most downloaded episodes:
  1. How To Start A Movement with David Heinemeier Hansson of 37signals
  2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
  3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
  4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
  5. Nathan Latka Shares His “King-Maker Strategy"

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.

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This episode has two great sponsors to tell you about.

First, this episode is sponsored by Mailtrap, the email delivery platform for product companies that send at a huge scale. Mailtrap helps you get high deliverability rates, and you can access growth-focused features and the best analytics in the industry. As a listener, you get 20% off all plans. Just use the promo code B2BENTREPRENEUR.

👉 https://l.rw.rw/b2b_entrepreneur_10

And a big thanks to our newest sponsor, Gearheart. They are an AI powered product development studio. They work with founders to launch new B2B SaaS products and overcome technical problems at scale. Right now, you can get a free strategy session and 20% off validation, discovery, and prototyping services. This offer runs through September.

👉 https://bit.ly/gearheart_b2b-entrepreneur