ClickFunnels
August 17, 2023
Russel Brunson started ClickFunnels in 2014 after spending 10 years selling online marketing courses.
By 2018, their ARR was $66m...
With $0 outside funding.
How?
This episode of Confessions of a B2B Marketer explains 🤓
What did we learn?
- Build a personal brand and audience as you move through your career.
- How can you show the world that your software works?
- How can you incorporate education into your customer acquisition process?
- Is there a low risk, high value offer you can make to your prospects in order to convert them into customers sooner?
- How can you best incentivise your partners and affiliates?
- Who is the face of your business and how can you build their profile?
- What else can you offer users that may end up churning, including an option to pause their account but keep their data for a fraction of the cost?
- Which of the above strategies can you use to build a universe around your SaaS?
- Once you have dominated your initial market, which adjacent products are your customers paying for?
- How can you bring in your customers and partners along with your story?