Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism
September 8, 2022
In this episode of Confessions of a B2B Marketer, I'm joined by Global Head of Demand Generation Liam Bartholomew of Cognism.
We get Liam to explain how Cognism pivoted from lead to demand gen through ungating everything, running paid social and how/why they have doubled down on content distribution.
This episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.
Get a free strategy session and 20% off validation, discovery and prototyping โ through September.