The Employee-Powered Content Machine Driving 40% Of New Business with Gabe Lullo
June 12, 2025
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.
This episode is sponsored by Raylo Business - subscribe to the latest laptops, phones, tablets and more with flexible monthly payments instead of big upfront costs. Keep cash flow healthy, get free upgrades, and scale without tech bills holding you back.
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👉 https://bit.ly/Pod_Raylo-Business
Cash Machines is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
- How To Start A Movement with David Heinemeier Hansson of 37signals
- Chris Walker Rants On Dark Social, Creating Demand & Company Building
- CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
- OLD WAY/NEW WAY with Adam Robinson of Retention.com
- Nathan Latka Shares His “King-Maker Strategy"
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Guest submissions here: fame.so/cm-guest
Get a biweekly cashflow breakdown here: tomhunt.io/cash