Why Every B2B Company Should Start A Podcast (Marketing Spark)
December 1, 2022
In this episode of Confessions of a B2B Marketer, Tom & Mark discuss how podcasts can be used to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
In theory, podcasts are a great thing for B2B and B2B SaaS companies.
They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.
When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".
We talked about:
- Whether companies are still enthusiastic about podcasts
- How to sell a podcast to a CEO or CMO
- The role and value of an internal podcast for employees
- Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.
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- Check out Marketing Spark
- Listen to Marketing Spark
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Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
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Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.