Why Every B2B Company Should Start A Podcast (Marketing Spark)
December 1, 2022
In this episode of Confessions of a B2B Marketer, Tom & Mark discuss how podcasts can be used to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
In theory, podcasts are a great thing for B2B and B2B SaaS companies.
They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.
When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".
We talked about:
- Whether companies are still enthusiastic about podcasts
- How to sell a podcast to a CEO or CMO
- The role and value of an internal podcast for employees
- Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.
- Follow Mark on LinkedIn
- Check out Marketing Spark
- Listen to Marketing Spark
- Check out our awesome sponsor Ahrefs Webmaster Tools
Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
Check out our five most downloaded episodes:
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- Nathan Latka Shares His “King-Maker Strategy"
Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
This episode has two great sponsors to tell you about.
Guest submissions here: fame.so/cbe-guest
This episode has two great sponsors to tell you about.
First, this episode is sponsored by Mailtrap, the email delivery platform for product companies that send at a huge scale. Mailtrap helps you get high deliverability rates, and you can access growth-focused features and the best analytics in the industry. As a listener, you get 20% off all plans. Just use the promo code B2BENTREPRENEUR.
👉 https://l.rw.rw/b2b_entrepreneur_10
👉 https://l.rw.rw/b2b_entrepreneur_10
And a big thanks to our newest sponsor, Gearheart. They are an AI powered product development studio. They work with founders to launch new B2B SaaS products and overcome technical problems at scale. Right now, you can get a free strategy session and 20% off validation, discovery, and prototyping services. This offer runs through September.