SaaS That Sells Itself: Growth Without Ads or Cold Outreach with Tom Hunt (SaaS That App: Building B2B Web Applications)
Confessions of a B2B Entrepreneur
SaaS That Sells Itself: Growth Without Ads or Cold Outreach with Tom Hunt (SaaS That App: Building B2B Web Applications)
September 18, 2025
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt shares his personal playbook for building a SaaS business that sells itself, drawing on key lessons from a recent guest interview. He explains why he's learned to prioritise product-led growth to avoid wasted effort and how to build a business that gets more valuable over time. The episode also breaks down the five-step 'Fame Flywheel' framework, reveals why customer and employee retention are the true foundation of sustainable growth, and exposes the biggest mistake most B2B marketers make with their content.


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This episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.

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