Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs
June 27, 2022
In this episode of Confessions of a B2B Marketer, I'm joined by a man that left a very popular comment on one of my recent LinkedIn Posts. I was being a little controversial stating that actually businesses COULD win by just capturing demand... as Fame has grown to $1m ARR with doing just that.
In reality, the discussion was more nuanced... and Sam shared his opinion in a calm and knowledgeable manner... I had to bring him on to learn more about this AND lead gen versus demand gen, using paid spend for content consumption and to pitch him a very special marketing campaign I have been planning.
- Here is the original LinkedIn Post discussed: https://www.linkedin.com/posts/tomhuntio_business-that-create-demand-will-win-i-activity-6941663149364289536-Brnr
- And check out Sam and his awesome LinkedIn Posts here: https://www.linkedin.com/in/samkuehnle
This episode is sponsored by Raylo Business - subscribe to the latest laptops, phones, tablets and more with flexible monthly payments instead of big upfront costs. Keep cash flow healthy, get free upgrades, and scale without tech bills holding you back.
👉 https://bit.ly/Pod_Raylo-Business
Cash Machines is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
👉 https://bit.ly/Pod_Raylo-Business
Cash Machines is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
- How To Start A Movement with David Heinemeier Hansson of 37signals
- Chris Walker Rants On Dark Social, Creating Demand & Company Building
- CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
- OLD WAY/NEW WAY with Adam Robinson of Retention.com
- Nathan Latka Shares His “King-Maker Strategy"
Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cm-guest
Get a biweekly cashflow breakdown here: tomhunt.io/cash
Guest submissions here: fame.so/cm-guest
Get a biweekly cashflow breakdown here: tomhunt.io/cash