Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs
Confessions of a B2B Entrepreneur
Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs
June 27, 2022
In this episode of Confessions of a B2B Marketer, I'm joined by a man that left a very popular comment on one of my recent LinkedIn Posts. I was being a little controversial stating that actually businesses COULD win by just capturing demand... as Fame has grown to $1m ARR with doing just that. In reality, the discussion was more nuanced... and Sam shared his opinion in a calm and knowledgeable manner... I had to bring him on to learn more about this AND lead gen versus demand gen, using paid spend for content consumption and to pitch him a very special marketing campaign I have been planning.

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so

Check out our five most downloaded episodes:
  1. How To Start A Movement with David Heinemeier Hansson of 37signals
  2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
  3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
  4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
  5. Nathan Latka Shares His โ€œKing-Maker Strategy"

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.

Guest submissions here: fame.so/cbe-guest

This episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.

Get a free strategy session and 20% off validation, discovery and prototyping โ€” through September.

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